Northlane did great work supporting us in defining the right commercial proposition for DeepL for Enterprise, aligning it with how large businesses assess and purchase solutions for cross-enterprise deployments. They excelled in getting buy-in from the exec team and assisted in getting alignment across the product, sales, and tech teams to prepare for a successful roll-out. Their expertise and collaborative approach made a significant impact on our success.

Working with Northlane was a real pleasure. We didn’t just find a solution to our needs on pricing, it even gave us a new perspective on how to think about our product and business overall. Johan's guidance was clear and practical, which helped us clarify our approach and focus on what truly matters. He covers a lot of ground in his projects, from strategy and vision to putting in the hours doing the hands-on simulations, making progress feel straightforward and exciting. I highly recommend working with Northlane.

Johan was hired by Wagestream to manage a comprehensive strategic consultation across our entire product portfolio. Incredibly experienced, Johan ran a thorough process, inc. engaging all stakeholders at our company and spending valuable time with our main clients.Johan gives excellent feedback, and gained some unique insights throughout the process, culminating in us taking his recommendations and building a new pricing model and GTM strategy. Highly recommend him as an individual and the value he brings...

We had the pleasure of working with Johan on developing our monetization strategy. His expertise and hands-on approach were invaluable in helping us arrive at a solid plan that generates positive results for our business. Johan is professional, knowledgeable, and a true pleasure to work with. We highly recommend his services to anyone looking to improve their monetization and top-line.

Johan greatly helped us define the ideal future-proof monetization strategy for Cerbos. He expertly crafted a new packaging and pricing model that perfectly aligned with our commercial strategy and enabled us to adopt a product-led go-to-market approach. What’s more, the model scales with value-delivered, is easy to understand, and aligns with our customer segments, benefiting both our customers and Cerbos. If you’re looking for an expert in monetization strategy who can help you create a future-proof business model, Johan is the right person for the job.

Had the pleasure of working with Johan on assessing and redesigning a pricing model. His set up of the project was the basis of the strong outcome. However in addition he worked autonomously in capturing data and insights across the business that contributed to the recommendations. He engaged positively with all internal and external stakeholders. Johan manages the macro/strategic as well as the micro equally well that results in a balanced outcome. I'd strongly recommend working with Johan and Northlane.

I first met Johan when he consulted for me on a pricing strategy project. I was impressed with his approach, so I offered him a fulltime position to run our Strategic Program Office. During this tenure, Johan built a stellar team and had measurable impact on several key initiatives. I would gladly work with him again.

The correct pricing and packaging of software is a powerful growth lever. 4x more powerful than customer acquisition (according to some SaaS sources). I see a few startups working on this early in their journey (however, it makes sense). We worked with Johan/ Nothlane on this topic and are absolutely happy with the approach/expertise and outcome. I would recommend Johan.

We recently had Johan van der Poel give a talk at Crane Venture Partners on all things pricing and pricing strategy. We discussed packaging, positioning, aligning offerings within key segments, implementing value-based pricing metrics and implementing the optimal product-led and sales-led GTM and it was simply brilliant! If you're looking for someone to help you with any of your strategic pricing challenges, check out his consulting firm Northlane which only works with start-ups and scale-ups.

Saagar at Northlane helped us create new pricing packages for TextMagic. His advice and support made the process easy, clear and we ended up with pricing that works far better for both our customers and our business. We’re really happy with the outcome!

Working with Saagar was fantastic. His deep expertise in SaaS pricing helped us create a monetisation model that balanced both our SaaS and Payments business needs. He brought clarity to our leadership discussions, always keeping us focused on what really mattered. Saagar has a real knack for simplifying complex issues and his ability to communicate strategy effectively at both board and BDR levels was invaluable. I highly recommend him to SaaS founders and VCs looking to maximise impact via pricing and GTM

I had the pleasure of working with Johan on a project to transition Sanoma Learning to a subscription model. As CEO at the time, I was impressed with Johan's creativity, analytical skills, and strategic thinking. He was instrumental in helping us develop a future-proof monetization model that ultimately resulted in great success for the company, our customers, and our users. Johan is a valuable asset to any team, and I highly recommend him for his expertise and professionalism.