Trusted by game-changing companies and VCs
We collaborate with leading VCs and Growth Equity firms supporting on GTM and Pricing strategy topics. We contribute to your value-creation ecosystem by becoming part of the advisor network serving as a force multiplier for in-house portfolio/platform teams.
We specialise in working with B2B tech companies to create sustainable growth, covering a range of investments from Seed to Series D.
Our experience is derived from over 100 partnerships covering SaaS, Open Source, Fintech, Generative AI and many more.
About Us
As founders and leaders, we all aim to build something enduring. But along the way come countless complex choices. When ambitious companies find themselves at those crucial crossroads of growth, we partner with them to distill a clear direction for the future, and leverage the power of pricing for sustainable success.
Our Story
Founded by Johan van der Poel and Saagar Mehta, Northlane stirs together a unique combination—years worth of experience in commercial strategy, a tight-knit global network of partners and in-depth expertise in pricing and go-to-market. A blend that gives us the power to untangle the complexities of growth, and implement strategic solutions that deliver.
Growth Strategy
Define a clear direction.
We partner with startups and scale-ups to (re-)calibrate their commercial goals and target segments to realise untapped potential. By defining your playing field, we establish the ground rules for growth.
Go-to-market Strategy
Create the ideal go-to-market strategy.
We partner to define the best sales/product-led configuration to reach our target segments and generate growth. Aligning to B2B buying preferences, top-down vs. bottom-up buyer/champion personas, and prioritizing value first.
Pricing
Strategy
Access the hidden power of pricing.
We partner to optimize pricing, aligning it with commercial goals, target segments, and GTM motions. Using Packaging structure, Price model, and Price levels as key levers to optimize both Sales Velocity (Land) and Net Revenue Retention (Expand).
Katana: Empowering SMBs in Manufacturing
Next Matter: Next generation Workflow automation
ChannelEngine: Igniting E-commerce Expansion
Strise: Revolutionizing Anti-Money Laundering Intelligence
Wagestream: Improving Financial Wellbeing for Frontline Workers
Cerbos: Pioneering Identity and Access Management
Others we've helped
Get in contact
Johan van der Poel
Founder
Saagar Mehta
Co-founder
Reach us
How can we help?
Contact
Amsterdam Office
Prinsengracht 769
1017 JZ, Amsterdam
The Netherlands
London office
68 Liverpool Road
N1 0PY, London
United Kingdom